Vogue Business Data and Insights Membership provides companies operating in the global fashion, beauty and luxury industries with qualitative and quantitative-based insights, research and data.
VOGUE BUSINESS DATA AND INSIGHTS
VBDI about us
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VOGUE BUSINESS
Addressing today’s business challenges
Vogue Business Data and Insights (VBDI) members will benefit from:
open and full access to all our reporting and category-specific newsletters
open and full access to the Vogue Business Index
our advisory capabilities
access to regular summits and meeting the Vogue Business team
contact us
Global expertise & insights
Full access to Vogue Business reporting, insights and analysis on the global shifts impacting fashion and luxury businesses. Harnessing our network of 800 journalists in 31 markets, Vogue Business is uniquely placed to support brands in making better business decisions.
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Bespoke advisory
Vogue Business Data and Insights (VBDI) members will benefit from our advisory capabilities that draw on our unique consumer and industry data and insights, a global network of editors in 30+ markets and our team of Vogue Business experts in technology, sustainability, retail and business.
competitive benchmarking, best practices and category analysis
qualitative consumer research and brand tracking in key markets
quantitative research with global Vogue and GQ communities
Our services focus on these four areas:
Covid-19 playbook
Can a brand transform this threat into an opportunity? We analyse which consumers and categories will be most affected.
Sustainability and consumers
How is consumer perception of sustainability changing, and what are the measures that are most impactful? Where should brands focus their efforts?
Advisory examples include:
Omnichannel
What is the current status of omnichannel strategies globally? We provide best practices pre-Covid-19 and strategies we are seeing emerge post-crisis.
Localising global strategies
What are the best digital practices to create a local strategy from a global framework?
Talking to Gen Z
What can brands learn from China
post-Covid-19?
China present and future
How should brands market to the next generation of luxury consumers?
Join our editors, member companies and fellow leaders from the biggest global fashion and luxury companies to discuss the most critical issues in business and build valuable connections — held in Europe, the US and Asia.
Vogue Business summits
Meet the Vogue Business editorial team
CONTACT US
Have a question about Vogue Business Data and Insights (VBDI) membership?
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Vogue Business Index
Vogue Business Data and Insights (VBDI) members will have full access to the Vogue Business Index. This is our unique benchmarking of the top 50 brands within the luxury fashion industry, based on over 200 data points, across five performance metrics: financial, omnichannel, corporate social governance, digital and consumer perception.
Our consumer perception data is drawn from the unique access we enjoy to online communities of highly engaged Vogue and GQ readers across all the major luxury markets. The Index forensically explores how brands are performing, bringing together the most comprehensive range of measurements, combined to create an overall ranking that is unique in the market.
Consumer Sentiment
Our measurements:
Analysis of brand awareness and association, perceived quality, consumer loyalty and purchase intent for each brand.
Financial Results
Assessment of brands' annual revenue and revenue productivity ratios.
Omnichannel
Online and offline feature integration, fulfilment options, availability of purchasing options and consumer perception of all omnichannel efforts.
Environmental, Social & Governance
Brand commitment and consumer perception of carbon emission, environmental, labour equality, education and ESG policies.
Digital
Evaluation of brands’ digital footprint, covering major social media channels, Google search and Condé Nast proprietary data.
Vogue Business Index
Vogue Business Data and Insights (VBDI) members will have full access to the Vogue Business Index. This is our unique benchmarking of the top 50 brands within the luxury fashion industry, based on over 200 data points, across five performance metrics: financial, omnichannel, corporate social governance, digital and consumer perception.
Our consumer perception data is drawn from the unique access we enjoy to online communities of highly engaged Vogue and GQ readers across all major luxury markets. The Index forensically explores how brands are performing, bringing together the most comprehensive range of measurements, combined to create an overall ranking that is unique in the market.
Our measurements:
Consumer Sentiment
Analysis of brand awareness and association, perceived quality, consumer loyalty and purchase intent for each brand.
Financial Results
Assessment of brands' annual revenue and revenue productivity ratios.
Omnichannel
Online and offline feature integration, fulfilment options, availability of purchasing options and consumer perception of all omnichannel efforts.
Environmental, Social & Governance
Brand commitment and consumer perception of carbon emission, environmental, labour equality, education and ESG policies.
Digital
Evaluation of brands’ digital footprint, covering major social media channels, Google search and Condé Nast proprietary data.
Vogue Business Index
Vogue Business Data and Insights (VBDI) members will have full access to the Vogue Business Index. This is our unique benchmarking of the top 50 brands within the luxury fashion industry, based on over 200 data points, across five performance metrics: financial, omnichannel, corporate social governance, digital and consumer perception.
Our consumer perception data is drawn from the unique access we enjoy to online communities of highly engaged Vogue and GQ readers across all major luxury markets. The Index forensically explores how brands are performing, bringing together the most comprehensive range of measurements, combined to create an overall ranking that is unique in the market.
Our measurements:
Consumer Sentiment
Analysis of brand awareness and association, perceived quality, consumer loyalty and purchase intent for each brand.
Financial Results
Assessment of brands' annual revenue and revenue productivity ratios.
Omnichannel
Online and offline feature integration, fulfilment options, availability of purchasing options and consumer perception of all omnichannel efforts.
Environmental, Social & Governance
Brand commitment and consumer perception of carbon emission, environmental, labour equality, education and ESG policies.
Digital
Evaluation of brands’ digital footprint, covering major social media channels, Google search and Condé Nast proprietary data.
competitive benchmarking, best practices and category analysis
qualitative consumer research and brand tracking in key markets
quantitative research with global Vogue and GQ communities
CONTACT US
About us
About us
George Arnett is data editor at Vogue Business. He was a reporter on the Datablog and Data Projects teams at the Guardian and has also been published by Die Welt and the BBC.
George Arnett
Maghan McDowell has been innovation editor at Vogue Business since January 2019. She was the first technology reporter for WWD and has written for W, Marie Claire, the San Francisco Chronicle and The Business of Fashion.
Maghan McDowell
Kati Chitrakorn is retail and marketing editor at Vogue Business. She was most recently a reporter at The Business of Fashion, where she worked on the launch of The Business of Beauty, and WWD. She has also written for Le Monde and Luxury Society, and worked on commercial projects with Net-a-Porter and Lyst.
Kati Chitrakorn
Gregorio Ossola has been insights and advisory lead at Vogue Business since February 2020. Prior, he was the EU research lead at Gartner L2, where he authored reports analysing how digital is impacting multiple industries, providing best-in-class strategies on how to succeed.
Gregorio Ossola
Christina Binkley is the Los Angeles-based editor-at-large of Vogue Business and author of the New York Times bestseller Winner Takes All.
Christina Binkley
Annachiara Biondi is news editor at Vogue Business. She was part of the team that launched Vogue Business in January 2019 and was previously editorial associate at Vogue Global Network, writing across the Vogue international sites. Annachiara can speak Italian and Mandarin and is trying her hand at Japanese.
Annachiara Biondi
Hilary Milnes is features editor at Vogue Business, based in New York. Before joining Vogue Business, she was editor of Modern Retail, a digital trade publication covering the changes happening in the retail industry. Prior, she helped launch Glossy, an online fashion trade, and served as its managing editor until 2018.
Hilary Milnes
Rachel Cernansky is sustainability editor for Vogue Business. She also covers environment and health for other publications, including the New York Times and the Washington Post. She's based in the US.
Rachel Cernansky
Imin Pao is editorial director for Vogue Business in China, having joined Condé Nast China in 2019. Pao is also the founder of consultancy company, The Brand Partner. He has overseen projects including twin residential buildings with Karl Lagerfeld and Marc Jacobs and the Shanghai Fashion Awards.
Imin Pao
Jessica Schiffer is contributing beauty editor for Vogue Business living in Brooklyn. Her writing on the beauty and fashion industries can also be found in publications like the New York Times, Business of Fashion and Allure.
Jessica Schiffer
Jessica Schiffer is contributing beauty editor for Vogue Business living in Brooklyn. Her writing on the beauty and fashion industries can also be found in publications like the New York Times, Business of Fashion and Allure.
Jessica Schiffer
Imin Pao is editorial director for Vogue Business in China, having joined Condé Nast China in 2019. Pao is also the founder of consultancy company, The Brand Partner. He has overseen projects including twin residential buildings with Karl Lagerfeld and Marc Jacobs and the Shanghai Fashion Awards.
Imin Pao
Annachiara Biondi is news editor at Vogue Business. She was part of the team that launched Vogue Business in January 2019 and was previously editorial associate at Vogue Global Network, writing across the Vogue international sites. Annachiara can speak Italian and Mandarin and is trying her hand at Japanese.
Annachiara Biondi
Christina Binkley is the Los Angeles-based editor-at-large of Vogue Business and author of the New York Times bestseller Winner Takes All.
Christina Binkley
Hilary Milnes is features editor at Vogue Business, based in New York. Before joining Vogue Business, she was editor of Modern Retail, a digital trade publication covering the changes happening in the retail industry. Prior, she helped launch Glossy, an online fashion trade, and served as its managing editor until 2018.
Hilary Milnes
Rachel Cernansky is sustainability editor for Vogue Business. She also covers environment and health for other publications, including the New York Times and the Washington Post. She's based in the US.
Rachel Cernansky
Kati Chitrakorn is retail and marketing editor at Vogue Business. She was most recently a reporter at The Business of Fashion, where she worked on the launch of The Business of Beauty, and WWD. She has also written for Le Monde and Luxury Society, and worked on commercial projects with Net-a-Porter and Lyst.
Kati Chitrakorn
Gregorio Ossola has been been insights and advisory lead at Vogue Business since February 2020. Prior, he was the EU Research Lead at Gartner L2, where he authored reports analysing how digital is impacting multiple industries, providing best-in-class strategies on how to succeed.
Gregorio Ossola
George Arnett is data editor at Vogue Business. He was a reporter on the Datablog and Data Projects teams at the Guardian and has also been published by Die Welt and the BBC.
George Arnett
Maghan McDowell has been innovation editor at Vogue Business since January 2019. She was the first technology reporter for WWD and has written for W, Marie Claire, the San Francisco Chronicle and The Business of Fashion.
Maghan McDowell
Imin Pao is editorial director for Vogue Business in China, having joined Condé Nast China in 2019. Pao is also the founder of consultancy company, The Brand Partner. He has overseen projects including twin residential buildings with Karl Lagerfeld and Marc Jacobs and the Shanghai Fashion Awards.
Imin Pao
Jessica Schiffer is contributing beauty editor for Vogue Business living in Brooklyn. Her writing on the beauty and fashion industries can also be found in publications like the New York Times, Business of Fashion and Allure.
Jessica Schiffer
Christina Binkley is the Los Angeles-based editor-at-large of Vogue Business and author of the New York Times bestseller Winner Takes All.
Christina Binkley
Annachiara Biondi is news editor at Vogue Business. She was part of the team that launched Vogue Business in January 2019 and was previously editorial associate at Vogue Global Network, writing across the Vogue international sites. Annachiara can speak Italian and Mandarin and is trying her hand at Japanese.
Annachiara Biondi
Rachel Cernansky is sustainability editor for Vogue Business. She also covers environment and health for other publications, including the New York Times and the Washington Post. She's based in the US.
Rachel Cernansky
Hilary Milnes is features editor at Vogue Business, based in New York. Before joining Vogue Business, she was editor of Modern Retail, a digital trade publication covering the changes happening in the retail industry. Prior, she helped launch Glossy, an online fashion trade, and served as its managing editor until 2018.
Hilary Milnes
Gregorio Ossola has been insights and advisory lead at Vogue Business since February 2020. Prior, he was the EU research lead at Gartner L2, where he authored reports analysing how digital is impacting multiple industries, providing best-in-class strategies on how to succeed.
Gregorio Ossola
Kati Chitrakorn is retail and marketing editor at Vogue Business. She was most recently a reporter at The Business of Fashion, where she worked on the launch of The Business of Beauty, and WWD. She has also written for Le Monde and Luxury Society, and worked on commercial projects with Net-a-Porter and Lyst.
Kati Chitrakorn
Maghan McDowell has been innovation editor at Vogue Business since January 2019. She was the first technology reporter for WWD and has written for W, Marie Claire, the San Francisco Chronicle and The Business of Fashion.
Maghan McDowell
George Arnett is data editor at Vogue Business. He was a reporter on the Datablog and Data Projects teams at the Guardian and has also been published by Die Welt and the BBC.
George Arnett
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Illustration: Charlie Davis
Illustration: Charlie Davis
Illustration: Charlie Davis
Illustration: Charlie Davis
Illustration: Charlie Davis
Illustration: Charlie Davis
Illustration: Charlie Davis
innovation, marketing and digital engagement opportunities
competitive benchmarking, best practices and category analysis
innovation, marketing and digital engagement opportunities