Digital fashion is alive and well for Gen Z

A new report from Roblox finds that, just like in the physical world, Gen Z likes recognisable brand names and limited-edition items. The difference, for this generation, is that the digital counterparts are often more important.
Roblox avatars
Photo: Roblox

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Amid reports of disappointing metaverse experiments, lonely virtual worlds and a hype cycle that has moved on to artificial intelligence, Gen Z is still spending time in digital spaces and buying and wearing digital fashion — at least according to a Roblox report on its 70 million daily active users.