GmbH on what’s next after their Berlin show

We speak to the founders about their decision to show at Berlin Fashion Week, what it means to be a ‘political’ brand and what’s next.
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GmbH SS25.Photo: Matthias Nareyek/Getty Images

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The chaos of the 2024 Paris Olympics drove GmbH back to its hometown, Berlin, to show its Spring/Summer 2025 collection. Beyond logistics, the homecoming was emotional for co-founders Benjamin Huseby and Serhat Isik, who set up the brand in 2016.