Gucci's creative director Alessandro Michele has outlined plans to shift from the "worn-out" cruise, pre-fall, Spring/Summer, Autumn/Winter roster towards twice-yearly seasonless meetings in a series of Instagram posts.
It's the second luxury brand after Saint Laurent, owned by luxury conglomerate Kering, to hint at wider changes to how they market and sell fashion. The industry is facing a reckoning as sales plummet, and consumers rethink their priorities in a post-Covid-19 world. Burberry reported a sharp reduction in profit by 57 per cent earlier this week as closed stores halted sales, and they were forced to writedown the value of in-season stock, likely to be sold on discount.
