Is the EU about to give synthetic fibre makers a competitive advantage?

An EU Green Claims Directive proposed by the European Commission intended to stop greenwashing, may play to the advantage of producers of synthetic fibres, say farmers. There’s a great deal at stake.
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Photo: Courtesy of Francesco Vantin

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Are synthetics receiving an easy ride at the expense of natural fibres in the European Union’s proposed Green Claims Directive? Last week, the European Council confirmed its support for the new legislation, which is intended to prevent companies from misleading consumers with false environmental claims — in short, to stop greenwashing.