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Read the Vogue Business Index: Winter 2023/24
Technology
A year of generative AI and phygital drops: How did Gucci differentiate?
Fashion shows in virtual worlds, digital exhibits and NFTs help Gucci defend the top position for innovation in the Vogue Business Index.
Fashion
Chanel leads consumer sentiment as Gucci rises amid luxury downturn
Amid the economic backdrop, perception of brand status begins to suffer while investment items remain steady in their appeal, per the Vogue Business Index.
Technology
The tactics leading luxury brand success in the digital space
With Dior keeping hold of its top spot, a new generation of creative talent is increasing digital engagement for Gucci, Louis Vuitton, Burberry and Bottega Veneta.
Retail
Gucci, Dior and Burberry battle for omnichannel top spot
With competition tight in the omnichannel pillar, AI clienteling and improved traceability offer differentiation in the Vogue Business Index.
Sustainability
Kering Group steams ahead of rivals in sustainability
Commitment to emissions intensity targets and a living wage for supply chain workers puts Bottega Veneta, Gucci, Balenciaga, Alexander McQueen and Saint Laurent ahead of the curve.
Louis Vuitton maintains its stronghold for the fourth Index in a row, achieving first place through excellent consumer sentiment and impressive digital and financial performance. Gucci overtakes Dior in second place, while Balenciaga returns to the top 10, having previously dropped to 11th in the Spring/Summer 2023 edition.
