Louis Vuitton NFTs are back with a €7,900 phygital varsity jacket

Designed by Pharrell Williams, the Western-inspired jacket is the first ready-to-wear item from the runway to be turned into an NFT.
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Photo: Filippo Fior / Gorunway.com

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Louis Vuitton’s latest product drop as part of its ongoing Via NFT project nods to today’s cowboy fever and the brand’s predilection for high-priced, limited-edition collectibles.