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Marketing

Companies

Reinventing Air: Inside Nike’s big Paris Olympics push

Marketing

What’s in and out for influencer marketing in 2024

Technology

Balenciaga is giving its clothes their own exclusive soundtrack

Marketing

Meet the culinary team behind luxury’s most exclusive dinners

Fashion

Burberry’s bet on Daniel Lee takes shape

Marketing

Explaining luxury’s new brand identifiers

Beauty

Armani Beauty targets Gen Z with new cast of ambassadors

Fashion

The race to create this season’s ‘Coperni moment’ is on

Marketing

Tiffany wants Gen Z. Is it moving too fast?

Fashion

Daniel Lee’s vision for Burberry is an ode to Britishness

Marketing

Think big: Why luxury is betting on giant marketing spectacles

Beauty

Why beauty brands are betting on collectibles