With lockdown measures sweeping the world, trends across direct-to-consumer retail, distribution and social media are accelerating. In the absence of physical retail and events, audiences are arguably closer to brands than ever. Executives and industry leaders explore the next phase of the luxury industry, prioritising DTC, enhancing customer data capabilities and evolving social media and communications strategies, to engage consumers wherever they may be.
Gucci CEO outlines the brand’s next move
In this keynote session, Gucci president and CEO Marco Bizzarri took editorial director Sarah Shannon through a new five-to-ten year plan for Gucci that focuses on innovation, risk-taking, diversity and circularity.
