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The Vogue Business guide to TikTok Shop

TikTok now has its own marketplace. Here are three ways brands can engage.
Image may contain Electronics Mobile Phone Phone Clothing Footwear Shoe Adult Person TShirt and Texting
Photo: Acielle/Styledumonde, artwork by Vogue Business

This article is part of our new editorial package, The Future of Shopping, in which we predict how the retail landscape will be shaped over the next decade. Click here to read more.

It’s got one billion active monthly users, it’s birthed scores of micro-trends and it’s launched a host of mega-influencers. TikTok’s development since 2020, the year it took off, has been explosive.