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The Vogue Business TikTok Trend Tracker

Vogue Business brings you weekly exclusive data from TikTok, unpacking the latest creators and biggest trends sweeping its Gen Z user base.
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TikTok has turned songs into No. 1 hits, birthed micro-trends like tomato girl summer or girl math and created a shared lexicon of jingles, phrases and vignettes among its 1.2 billion users, 70 per cent of whom are Gen Z, according to the video platform.