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Vogue Business predicts: 2024 will see an AI reckoning

In the year ahead, expect brands with shrinking budgets to put more pressure on tech to deliver results as mixed reality, artificial intelligence, e-commerce and Web3 converge.
Woman wearing Apple Vision Pro
Photo: Apple

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The mood around innovation going into 2024 calls for practicality: tech will need to prove itself, following past hype cycles around singular technologies.