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AI fashion face-off: Can tech assistants give good styling advice?

Generative AI chatbots can aggregate facts, but can they understand something as subjective as fashion? We put chatbots from Google, Meta and more to the test, asking Vogue editors to evaluate if AI can understand style.
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Photo: Phil Oh

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E-commerce discovery is broken. Now, fashion retailers are looking to generative AI chatbots — which can source recipes, write poetry and plan tropical getaways — to help people pick out what to buy and wear.