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The Vogue Business Beauty Trend Tracker

Vogue Business brings you weekly exclusive data from Spate tracking historic growth across brands, trends and ingredients. Stay tuned as we spotlight a different beauty category each week.
Backstage at Maryam SS23.
Backstage at Maryam SS23.Photo: Darrel Hunter

The Vogue Business Beauty Trend Tracker, produced in collaboration with Spate, tracks the top five brands, trends and ingredients that are driving the most significant positive change in year-on-year growth that have also demonstrated consistent upward growth historically. Each week, we’ll spotlight a different beauty category.

Wellness and supplements (June 2023 to May 2024)

Wellness and supplement trends

The top wellness and supplements trends reveal consumers are engaging in a multifaceted approach to health. Interest in tower pilates and Brazilian lymphatic drainage highlights a preference for physical wellness routines that combine fitness with holistic and therapeutic benefits. The popularity of detox supplements and sea moss supplements indicates a growing focus on internal cleansing and nutrient-rich products, especially reflected in the rise in searches for magnesium oil, which suggests an increasing awareness of mineral supplementation for stress relief and muscle recovery.